Martha White is a classic American baking brand that has been around since the 1890’s and is known for their products like flour, corn meal, and muffins. In 2013 their web presence was completely updated and rebuilt. The team that was building the site wanted to have custom hand-lettered sayings that could be displayed along with relevant products, so they reached out to me to create them. I designed 18 sayings in total and since then the sayings have been used for promotional purposes on the company’s Pinterest, Facebook, and website.