Every year Smucker’s holds a “Sundae Fundae” promotion to showcase their ice cream toppings. In 2014 they wanted a promotion where people could submit their sundae creations via Instagram, Twitter, & Facebook for a chance to win $5,000 towards a summer vacation. I designed the main contest page, various callouts to the promotion on the Smucker’s site, Facebook posts and header image, and promotional Instagram and Pinterest images.
Smucker’s also wanted around a dozen custom, high quality ice cream sundae photos to use for promotional purposes along with the contest. I photographed all of the sundaes and had several assistants for food prep and styling.